Posts Tagged ‘webinars’
How to run your own webinars…that is the question.
To begin with, you will have to create an interesting presentation that compels your audience to act. You will want to educate your viewers, but in the end, you want them to buy your product or services
You have to walk the fine line of giving really great content as well as asking them to DO SOMETHING at the end of your webinar. That can be visiting your website, picking up the phone or driving over for a visit.
Next, you will want to find a good webinar hosting company that can support the size of webinar your want. You have lots of options: GoToWebinar, WebEx, Adobe Connect, and a few others. You can even hire someone to run your webinar for you.
Also there are webinar “how to” courses that show you every step and give you the reasoning behind each one. Make sure you choose a course that has lots of step by step video so you don’t get lost. Then turn the course over to your techie person, employee, secretary or teenage kid and have them learn how to setup your webinar!
Now you will want to think about recording your webinar so that you can show the replay. There may be some potential customers who are not able to attend the live webinar. In this case, if you offer a replay, you will likely net more sales.
Now here’s a million dollar tip. Always have a reason to “buy now” in your webinar. Either the sale price is expiring in 48 hours …or you only have a limited amount of appointments left …or an extra special bonus will expire at the end of the week …anything to get them to take action immediately after the webinar.
This is why it’s ideal for you to have as many viewers watching your webinar “live.” It gives you greater control over the event and the rewards for taking action. However, even in the replay, you can make it clear that there are incentives for acting immediately.
And finally, you want to follow up with your webinar attendees. If you ask for full contact information, you can send those that didn’t buy a postcard, direct mail piece or even pick up the phone and call them.
The beauty of running a webinar is that it leaves you with folks who are “qualified.” If they have signed on for your webinar, spent 30 or 60 minutes listening, and spent time with you in follow-up, they will very likely buy your product or service.
Why not give webinars a try? They are really not too complicated to set up and can yield you big results.
Stephen Beck teaches individuals and small businesses how to increase their sales using webinars! He invites you to an informative FREE weekly webinar to discover tons of tips for how to run a webinar. Hurry, these fill up quickly! Lock in your spot here: http://www.WildlyWealthyWebinars.com.